Marketing Manager

Surrey, BC

Position Overview:


Are you passionate about crafting impactful marketing strategies that drive business growth and innovation? At Finning, we are seeking a dynamic Marketing Manager to join our team and lead a diverse portfolio. This is your chance to be at the forefront of an industry leader, where your creativity and strategic thinking will shape our dealers future.


Why Join Finning?


At Finning, we believe in empowering our employees to make a real difference. As the world’s largest dealer of Caterpillar products, we offer unparalleled opportunities for career growth and development. Here, you'll work alongside a talented team of professionals in a supportive and collaborative environment. Our commitment to innovation and excellence means you’ll always be challenged to push the boundaries of what's possible.


Why Marketing?


As a Marketing Manager at Finning, you'll have the unique opportunity to blend creativity with data-driven strategies, making a tangible impact on our business success. You will lead exciting marketing campaigns, drive lead generation initiatives, and shape the creative direction of our dealership. If you thrive on variety, love to innovate, and want to see your ideas come to life, this role is perfect for you.


Job Description:


Marketing Planning and Implementation


  • Embed customer insights into marketing projects.
  • Develop strategies and initiatives to meet growth objectives.
  • Ensure marketing messages focus on customer needs.
  • Engage with customers to understand their business needs.
  • Plan and integrate marketing activities across traditional and digital channels.
  • Alignment with stakeholders on marketing strategies and campaigns.
  • Manage the annual marketing calendar.
  • Trial and optimize strategies and tactics by segment.

Lead Generation and Sales


  • Develop programs to generate qualified leads and meet targets.
  • Capture customer information through digital forms.
  • Implement nurture programs for unqualified leads.
  • Work with event teams to capture leads at events.
  • Increase CASL consent from customers and prospects.
  • Ensure marketing lists and campaigns comply with corporate procedures.
  • Manage leads in the CRM system and track results.
  • Provide sales tools and support materials

Creative Development and Execution


  • Align content and creative positioning with brand values.
  • Write creative briefs and manage project scope with the digital team and agencies.
  • Develop creative materials across all channels.
  • Consult stakeholders throughout the creative process.
  • Ensure creative materials adhere to brand guidelines.
  • Collaborate with the marketing team on creative development.
  • Maintain high-quality, error-free creative materials.

Budgeting, Reporting and Process Governance


  • Establish and manage campaign and project budgets.
  • Review estimates and invoices to stay within budget.
  • Process invoices and ensure correct coding of expenditures.
  • Use marketing reports to understand campaign effectiveness.
  • Adhere to marketing processes and campaign governance.

Education & Experience:


  • Degree in Marketing/Business or a related field preferred.
  • 7+ years of progressive experience in Marketing, Communications, Sales, or Business Development.
  • Customer-facing experience is an asset.
  • Experience in marketing strategy and planning

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.

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